If you've done all this, you're ready to bring traffïc to your site. If you haven't, go back and do those things or you'll be wasting money.

Attracting web traffic is the key to any successful web site. Some argue conversion rate matters. I would say attracting more visitors matters. It helps the web site to get a higher rank as well as a steady conversion rate provided the product or the service offered is attractive and can stand alone from the competition.  

Everyone wants "organic" or "free" traffïc, but it's a full time job to try to keep on top of the search engines changing rules. Instead, if you build a good content-rich site and do the things on this list, you'll get traffïc from these things and help your ranking at the same time.

:: Pay-Per-Click (PPC)

Get traffïc in an hour with PPC. Google and Overture (now Yahoo) are the leaders in this method, but you might also want to consider other new small timers. Key to make this work: know your visitor value, bid on hundreds of keywords and phrases that are not too competitive, and track each keyword or phrase separately. Both Google and Overture has clearly seperated content advertising and search advertising. As a rule of thumb, content advertising is always cheaper but have the negative effect of artificial clicks. This could seriously cut down the benefit and your PPC contents advertising results may not show the actual picture.
One way to overcome this is to properly divide your PPC ad placements using different channels. 

:: Distribute Your Content

W rite articles of value to your target market. Distribute that content for other webmasters to use on their sites as long as they keep the link back to you in a "resource box" at the end of each article. Distribute your articles through article directories, ezines, and your blog. The latest in this is the google base. Some even use Wiki for this purpose but I would discourage such practices as it violates the editorial guidelines of wiki. Remember, if misuse the internet that will certainly harm your website in the long run.
Key to make this work: valuable content.

:: Submit Press Releases

This is not always an easy option unless you already have built a good relationship with certain media firms and content publishers. Submit electronic press releases frequently with news of interest to the media and your target market. Since press releases are news, if they get picked up, it will be quickly and you can get hundreds of links back to your site this way. 

Key to make this work: write 300-500 word releases, include a link back to you, and have them written and distributed by experts who know how to optimize each release for keywords (not typical PR firms).

:: Set Up a Blog with RSS

An easy one. Some of CMS already have a facility to auto publish RSS feeds of site contents. To be effective blogs must have frequently updated content. Base yours on information helpful to your customers, not salës pitches. Don't do it unless you can commit some ongoing time to it. Seth Godin says the keys to a successful blog are (1) Candor, (2) Urgency, (3) Timeliness, (4) Pithiness � be short & to the point, (5) Controversy. Key to make this work: make it interesting to your visitors, submit to all the blog directories, ping the search engines when you post, distribute your content with RSS (others can use on their blogs or web sites without the hassle of negotiating permission and distribution doesn't get caught insp@m filters like email).

:: Get One-Way Incoming Links

All the above will create incoming, one-way links, but you can also buy links from other sites and from text link brokers. Don't bother with reciprocal linking, it's dead. Make sure you get links from pages with a Google page rank higher than 0. A site Google rates as 0 maybe because they are penalizing it for some reason and if you link to it, you will get hurt as a result. Key to make this work: Make sure links have your keywords in the anchor text and make sure they are text, not graphical links. Make sure they are from other relevant sites, not link farms or FFA sites. Best is links from pages without many other links.

This method is now becomming extreamly difficult due to frequent misuse of one way links. Further it is not easy to find sites that offers free one way incoming links.

:: Give Other Sites Your Testimonial

Let them publish it on their web site as long as they link back to you. This can get you a one-way link from a site that would otherwise not give it to you. This is a very good method as it gives you the ability to increase your conversion rates by making others know about your services and/or products.

Key to make this work: keep it short and to the point.

:: Email Promotions 

Advertise in Email newsletters, place ads in someone else's email newsletters that reach your target market. For example, it is a very good idea to keep frequent contacts with your existing site visitors. But how many of them read the newsletters is a question mark. It is better to use an opt-in opt-out Newsletter management System such as BizContact.

Key to make this work: track everything carefully.

:: Joint Ventures

Get promoted to your JV partner's customer database by your JV partner. John Reese sold over $1 Million of his information product in 24 hours exclusively by using joint venture promotions from his partners sending his offer to their customer lists. He paid his partners 50% commission on salës. Key to make this work: know your visitor value and have a tested and proven salës page that converts well BEFORE you contact JV prospects.

:: Get Affiliates

If selling a product, offer a commission to affiliates to sell for you. Each affiliate's link to your salës letter conversion page will bring you traffïc and a better search engine rank too. It is possible to use a service like Commission Junction or have your own adserver setup through a web integrator. Bizfab could be a good option.

Key to make this work: Make it financially attractive to your affiliates, provide all the promotional and salës materials, give them as many tracking codes as they want so they can track each thing they do at their end, do the work for them and make it easy to sign up. Provide tested emails, banners, and other tools for them to use.

:: Buy Other Web Sites

Find web sites that already rank high on your keywords, verify their traffïc with the site owner and buy their site. Make sure to get ownership of the domain you can let them still use their content elsewhere. Ebay could be a good place to find such sites for sale. But make sure that they are not duplicates of any existing websites.

:: Search Engine Optimization (SEO)

This is a new area that started to develop during last 5 years as a result of the dominance of google. Most of the site tried to find out ways to rank high in google as it serves for over 70% of search engine queries. Lots of technical issues and you should hire an expert to do it for you. Anyone who guarantees high rankings is a fraud because no one can guarantëe Google or Yahoo will do anything and the rules change constantly. (They will guarantëe some key word like your company name, but not a competitive word that would do you any good). How your site is designed is the key to this.

The big 3 of SEO are:

• Content
• Relevant one-way incoming links with good Google PR
• Proper site design.

Everything listed in the 10 points above helps with content and providing one-way links, so all you need to add is proper site design. Key to make this work: don't think one page site, think a site with hundreds of optimized pages all tightly themed and relevant to one target market. Make sure to get someone ethical and competent. 

I would also like to point that the leading search engines such as Google is aware about these techniques and constantly working on to eliminate or minimize SEO techniques. Therefore, it is needed to concentrate more on quality of the site while working on above tips.